EcommScaleUp

EcommScaleUp is the annual Italian e-commerce operators' conference staged at the Stazione Marittima cruise terminal in Napoli and co-organised by Kimedia, DigitalVerso and WebGas.net. It gathers founders, growth operators and e-commerce leadership from across Italy — with a particular concentration of Southern Italian and Mezzogiorno-based online retailers — for content oriented around the practical mechanics of growing online retailers from early traction to mature operations. It sits alongside Milano DigitalWeek and Il Salone dei Pagamenti as calendar anchors for the Italian digital-commerce ecosystem.

What happens at EcommScaleUp

The single-day intensive format combines keynote sessions from senior Italian e-commerce operators with parallel tracks on performance marketing, conversion-rate optimisation, customer retention, payment-method coverage across Italian consumer preferences, logistics and fulfilment via Italian carriers, customer service and the operational realities of cross-border expansion from Italy into the wider EU market. Case-study sessions feature Italian operators presenting concrete scaling experience rather than abstract advice — the format favours real numbers and tested tactics over speculative trend content. Workshops on specific tactical topics (paid media optimisation on Meta and Google Italia, email and CRM via Klaviyo or Brevo, marketplace strategy on Amazon Italia and eBay) extend the programme into hands-on content. The Stazione Marittima venue's harbour-facing position gives the closing networking a relaxed character distinct from conventional convention-centre events.

Who attends

The audience is concentrated in the Italian e-commerce operator community with a particular Southern Italian and Mezzogiorno skew given the Napoli location: founders and operating teams from Italian online retailers at varying stages of growth, performance marketing specialists managing Italian Meta and Google Ads spend, conversion-optimisation and analytics leadership, supply chain and fulfilment operators serving Italian and Italy-to-EU flows, and meaningful agency representation from the Italian digital-marketing services community. The event is conducted in Italian, which keeps attendance heavily Italian-domestic but does mean international vendors and operators evaluating the Italian market should plan for the language consideration. The event is not a marketplace operator conference (those gravitate to Italian Amazon-specific events) and is not a venture-funding event in the traditional sense — it is a working operator conference for Italian e-commerce founders.

Dominant themes at EcommScaleUp 2026

The Italian e-commerce scaling agenda emphasises the practical realities of growing Italian online retail: performance marketing under shifting platform privacy and ad-targeting realities (the iOS 14+ legacy continues to shape Italian Meta-spend efficiency), conversion-rate optimisation as a discipline rather than a one-off project, payment-method coverage including Italian card preferences and the continuing dominance of cash-on-delivery in Southern Italy markets, last-mile delivery as a strategic differentiator with Italian carriers (BRT, GLS Italia, Poste Italiane), customer retention and lifetime value as the central scaling lever in the small Italian market, the role of AI in content production for Italian-language SEO and customer service, and the operational mechanics of expanding cross-border from Italy into the EU single market with the regulatory environment shaped by PSD3 and the EU's Digital Services Act. Subscription commerce, loyalty programmes and the role of Amazon Italia in Italian consumer behaviour feature consistently.

Planning to attend

Napoli is reachable by direct flight from major European hubs via Naples International Airport (NAP), about 30 minutes from the city centre. The Stazione Marittima venue is on the harbour in central Napoli, walkable from most central hotels in the Chiaia and Centro Storico districts. September timing puts the event in Italy's most comfortable shoulder-season weather window. The conference language is Italian; international visitors should plan accordingly. Many international visitors combine the trip with cultural exploration of Napoli, Pompeii or the Amalfi Coast on either side of the conference.

Use the expense calculator below to estimate the total cost of attending — registration, flights, hotels, meals, and ground transport — based on your origin city.