Future Product Days

Future Product Days is one of central Europe's leading product management conferences, gathering product managers, designers, product leaders and adjacent stakeholders for a focused programme on the practical discipline of building and shipping software products. It sits alongside Nordic Fintech Week, NRF: Retail's Big Show Europe and EHI Connect as calendar anchors for the same audiences.

What happens

The programme combines keynote sessions from senior product leaders with parallel tracks on product strategy, discovery and research, design and user experience, product analytics, organisational structure and the emerging implications of generative AI on product practice. Workshops and case-study sessions feature alongside the main agenda. The conference is heavily practitioner-oriented, with content focused on applied techniques and frameworks rather than abstract theory. Networking is concentrated in the structured breaks and an after-hours programme designed to extend the conversations from the day.

Who attends

The audience is concentrated in European product management: in-house product managers and product leaders from European technology companies and digital teams within larger enterprises, product designers and user-experience practitioners, product analytics and research specialists, and senior leadership responsible for product-organisation design. The geography is heavily Central European — Austrian, German, Swiss, Czech, Hungarian — with growing presence from across Western Europe. The conference language is English.

Dominant themes

The product management agenda emphasises the discipline of product discovery, the relationship between product strategy and execution, the practical applications of generative AI in product development and as a product capability itself, product analytics and measurement, the organisational design of product teams and the relationship between product and adjacent functions, and the continuing evolution of product practice in the face of rapidly changing technology, user behaviour and competitive dynamics. Career and leadership content for senior product leaders runs alongside the technical product content.

Planning to attend

Vienna is well-connected by air to most European hubs and is cost-competitive relative to other Western European conference cities. Hotel supply is plentiful and the city is highly walkable. The conference language is English. The product-management community is unusually collaborative and informal networking time tends to be especially productive at this event. International visitors should plan around Vienna's strong cultural and culinary attractions and consider extending the trip to absorb the after-hours programme.

Use the expense calculator below to estimate the total cost of attending — registration, flights, hotels, meals, and ground transport.