VTEX DAY

VTEX DAY is one of Latin America's largest digital commerce events, hosted in São Paulo by the global commerce platform VTEX and gathering Brazilian and Latin American retail, brand and e-commerce leadership for multi-day programming. It sits alongside Balkan Ecommerce Summit, Fintouch and Online Retailer Conference & Expo as calendar anchors for the same audiences.

What happens

A multi-day programme combines main-stage keynotes from senior Brazilian and Latin American retail executives with parallel tracks on commerce platform architecture, marketplace strategy, customer experience, payments, logistics and the operational realities of running retail across Brazil and the wider region. A substantial exhibition floor combines VTEX partner ecosystem vendors with the broader Latin American commerce technology landscape. Side events, awards programmes and structured networking extend the conference into the broader São Paulo commerce community.

Who attends

The audience is concentrated in the Brazilian and Latin American retail and e-commerce ecosystem: senior leadership and operating teams from Brazilian retailers and brands across categories, marketplace operators, D2C brand founders, e-commerce technology buyers and partnership leadership, and substantial VTEX partner ecosystem representation. International visitors come from Latin American markets adjacent to Brazil and from global brands evaluating Latin American expansion.

Dominant themes

The Brazilian and Latin American commerce agenda emphasises the practical realities of operating retail in the region: the continuing evolution of PIX and its role in reshaping payment behaviour across e-commerce, marketplace strategy in the dominant Latin American platforms, the role of composable and headless commerce architectures in supporting Brazilian retail innovation, omnichannel integration across diverse retailer footprints, logistics and last-mile delivery in Brazilian geographic and operational complexity, and the role of AI in merchandising, content production and customer service. Cross-border Latin American flows and the regulatory environment shaping the region feature consistently.

Planning to attend

São Paulo is the principal Latin American hub for commerce conferences and is well-connected by air across the Americas. Visa requirements vary by nationality; check policies in advance. Hotel supply is plentiful but pricing varies sharply by location and the city is large enough that hotel selection materially affects daily commute time. The conference language is Portuguese with English interpretation for main sessions. International visitors should plan around language considerations and the substantial scale of São Paulo as a destination.

Use the expense calculator below to estimate the total cost of attending — registration, flights, hotels, meals, and ground transport.