SERP Conf. Vienna

SERP Conf. Vienna is one of central Europe's principal search marketing conferences, gathering SEO practitioners, search marketers, content strategists and search-engine engineering observers for focused programming on the rapidly evolving search landscape. It sits alongside Regional E-commerce Conference, MoneyLIVE Payments Europe and DigiFin as calendar anchors for the same audiences.

What happens

The programme combines technical SEO content with broader search marketing strategy sessions, covering on-page optimisation, technical site architecture, content strategy, link building, local search, e-commerce SEO and the rapidly emerging discipline of generative-engine optimisation (GEO) for AI-driven search interfaces. Workshops and case-study sessions feature alongside keynote and panel content. The conference attracts a practitioner-heavy audience and content is correspondingly applied rather than theoretical, with substantial sharing of tested tactics and tools.

Who attends

The audience is concentrated in European search marketing: in-house SEO leads and content strategists from European brands, agency consultants and search marketing specialists, technical SEO practitioners and site engineers focused on search performance, content marketers responsible for organic acquisition, and a meaningful contingent from SEO tooling vendors. The geography is heavily Central European — Austrian, German, Swiss, Czech, Hungarian, Polish — with growing presence from Western European and adjacent markets. The conference language is English with strong German representation.

Dominant themes

The agenda each year tracks the major shifts in search: Google algorithm changes and their practical implications, the rise of generative search interfaces including Google AI Overviews and Bing Copilot, the emerging discipline of optimising content for LLM-driven search and citation behaviour, technical SEO including Core Web Vitals and site architecture, e-commerce and local SEO, content marketing strategy under shifting search behaviour, and the practical implications of AI on content production and search strategy. Each edition addresses the latest measurement and tooling shifts in the search marketing stack.

Planning to attend

Vienna is well-connected by air to most European hubs and is among the more cost-competitive Western European conference cities. Hotel supply is plentiful, the city is highly walkable, and public transit serves conference venues efficiently. The conference language is English. International visitors should plan around Vienna's strong cultural and culinary attractions, which support unusually productive informal networking between sessions. Many attendees combine the trip with adjacent commercial meetings in Vienna given the city's growing presence as a Central European tech hub.

Use the expense calculator below to estimate the total cost of attending — registration, flights, hotels, meals, and ground transport.