Xperience

Xperience is the leading e-commerce and digital-commerce conference for Serbia and the wider Western Balkans, organised by the eCommerce Association of Serbia and held in the Immersive Hall of the Sava Center in Belgrade. It brings together more than 600 attendees from across the regional online-commerce ecosystem, from merchants and marketplaces to payment providers, logistics companies and platform vendors. It sits alongside the Balkan Ecommerce Summit and the Regional E-commerce Conference as an anchor commerce gathering for the Western Balkans.

The conference is staged in the Sava Center's Immersive Hall, with the programme on the main stage and an Expo zone and Foyer built for networking.

What happens at Xperience

• Conference programme: keynotes and panels on the main stage covering the major shifts in regional digital commerce, from payments and logistics to marketing and AI.
• Expo zone: an exhibition floor where e-commerce platforms, payment and card providers, delivery companies and technology vendors meet regional merchants.
• Case studies: sessions where regional retailers and brands present concrete implementation experience rather than abstract theory.
• Networking: the Foyer and Expo zone are designed around the contacts and partnerships that drive the regional commerce market.

Who attends

The audience is concentrated in the regional online-commerce ecosystem: founders and operating teams from e-commerce businesses and online retailers, digital marketing and customer-experience leadership, payment and card-acceptance providers, logistics and last-mile delivery companies, and platform and technology vendors. Partners and participants span card schemes and banks such as Visa, Mastercard and Banca Intesa, platforms including VTEX and Salesforce, and major regional and global brands such as IKEA, NielsenIQ, EY and Shoppster. Xperience is not a fintech-developer event and not a pure payments conference, it is the regional gathering where merchants, payment providers and commerce platforms meet.

Dominant themes at Xperience

• Digital transformation of retail and the growth of online commerce across the Western Balkans.
• Online payments and card acceptance, including Visa and Mastercard rails and the local DinaCard scheme.
• Marketplaces and cross-border commerce for a fragmented regional market.
• Logistics and last-mile delivery as a competitive battleground.
• Marketing, adtech and personalisation across the customer journey.
• AI across commerce operations, from merchandising to customer service.
• Loyalty, customer data and analytics.

Planning to attend

Xperience is held at the Sava Center in New Belgrade, a short ride from Belgrade Nikola Tesla Airport (BEG) and well served by the city's hotel supply. The event is a compact one-day intensive, so the schedule is dense and the networking windows fill quickly. The working languages are Serbian and English. Delegates focused on the platform side of digital commerce often pair the trip with VTEX Day.

Use the expense calculator below to estimate the total cost of attending - registration, flights, hotels, meals, and ground transport - based on your origin city.