e-Commerce Day by Kaufland

e-Commerce Day by Kaufland is the annual German e-commerce trade fair hosted by Kaufland Global Marketplace, the e-commerce arm of the Schwarz Group. Now in its 14th edition, the event is held at the RheinEnergieSTADION in Cologne and positions itself as one of Germany most important trade fairs for online sales. The 2026 edition focuses on the role of AI in online selling and convenes the German and DACH e-commerce community across multiple stages and an exhibition floor.

What happens at e-Commerce Day by Kaufland

• Single-day trade fair with 30+ presentations across 3 stages on AI in commerce, marketplace strategy, logistics and customer experience
• 100+ exhibitors covering commerce-tech, payments, logistics, customer service and marketplace tooling
• Expert panel on AI in online selling featuring media expert Dr. Sascha Lobo on whether AI is a passing fad or a structural retail transformation
• Beach-themed warm-up evening with barbecue buffet, cocktails and beach volleyball tournament
• After-show party at the RheinEnergieSTADION with dinner and music

Who attends

The audience is concentrated in German and DACH e-commerce: German online retailers and marketplace sellers (Otto, Zalando, About You, MediaMarkt, Saturn, dm-drogerie, Rossmann, Tchibo), DACH marketplace operators (Kaufland Global Marketplace, Amazon Germany, eBay Germany, Otto Marketplace, Galaxus), e-commerce tooling vendors (Shopify, Plentymarkets, ShopwareJTL Software, Billbee, DreamRobot), logistics specialists (DHL, DPD, Hermes, GLS, UPS), payments processors active in German e-commerce (PayPal, Klarna, Mollie, Adyen, Stripe, GiroPay, Sofort), product-feed and marketplace integrators, and a meaningful German Mittelstand brand contingent. e-Commerce Day by Kaufland is not a pan-European trade show and not a fintech-payments event - it is the German marketplace and online retail industry annual gathering.

Dominant themes at e-Commerce Day by Kaufland 2026

• Generative AI in product discovery, personalisation and listing optimisation
• Marketplace economics and seller-side P&L management
• Kaufland Global Marketplace growth and competition with Amazon Germany
• Cross-border e-commerce within the EU single market
• Last-mile delivery economics in Germany and the parcel-locker rollout
• ESG and CSRD reporting for German e-commerce
• Returns management and circular e-commerce
• Conversational commerce and AI customer service in German language
• Payments mix optimisation for German checkout - PayPal, Klarna, SEPA, cards

Planning to attend

Cologne Bonn Airport (CGN) is fifteen minutes from RheinEnergieSTADION; Dusseldorf (DUS) provides international connectivity at forty minutes. The RheinEnergieSTADION sits in Mungersdorf west of central Cologne. City-centre hotels around the Cologne Cathedral and Mediapark are the natural pick - book three to four weeks ahead. June in Cologne is mild early-summer. For B2B vendors, the broader German e-commerce calendar including OMR Hamburg in May and dmexco in Cologne in September creates a busy annual rhythm.

Use the expense calculator below to estimate the total cost of attending - registration, flights, hotels, meals, and ground transport - based on your origin city.