FinCon

FinCon is the principal annual conference for the personal finance content community, gathering financial creators — podcasters, YouTubers, newsletter writers, bloggers, course creators and educators — alongside the financial brands and fintechs that partner with them. It sits alongside Shoptalk Fall, Sibos and FinovateFall as calendar anchors for the same audiences.

What happens

A multi-day programme combines keynote and panel content with parallel tracks on content creation, podcasting, video production, newsletter growth, affiliate and brand-partnership monetisation, financial education content, and the business of being a personal finance creator. Workshops and hands-on sessions feature throughout. The conference is structurally split between content focused on creators' growth and business operations, and content focused on creators' partnerships with financial brands. Pitch sessions, structured networking and after-hours community gatherings extend the conference into deep informal time.

Who attends

The audience is concentrated in the US personal finance content ecosystem: full-time personal finance creators across podcast, YouTube, newsletter, blog and emerging short-form formats, marketing and partnership representatives from US banks, fintechs and personal finance brands, agencies serving the personal finance creator economy, and a meaningful contingent of personal finance educators and authors. International visitors come from English-language personal finance creators in Canada, the UK and Australia.

Dominant themes

The creator economy agenda dominates: the practical business of running a personal finance content operation including monetisation, audience growth, content strategy across formats, and the rapidly evolving landscape of platforms supporting creators. Brand partnership and affiliate dynamics receive substantial coverage, alongside the regulatory environment for financial content under Securities and Exchange Commission and FTC rules on financial promotion and influencer disclosure. Generative AI applications in content production, the role of AI in personal finance tools recommended by creators, and the evolution of platforms from search to social to AI-driven discovery feature consistently. Personal financial wellness, financial inclusion content and the rise of niche personal finance segments round out the agenda.

Planning to attend

Venue selection rotates among US conference cities; confirm specific logistics. The community is unusually warm and informal; first-time attendees consistently report that the informal networking is the highest-value part of the conference. The conference language is English. Multi-day attendance is genuinely necessary to absorb both the structured sessions and the substantial after-hours community time. FinCon sits in a packed US September: FinovateFall runs in New York the week before, and Money20/20 USA follows in Las Vegas in October. Employees in transition from financial services companies typically qualify for free or discounted access.

Use the expense calculator below to estimate the total cost of attending — registration, flights, hotels, meals, and ground transport.